Seven Points To Remember To Ignite Your SEO – Latest SEO Updates 2017

Seven points to remember to ignite your SEO – There have been a plenty of talks on web regarding Search Engine Optimization. How to do effective SEO has been came across as a trendy topic of 2016.If the things you follow in SEO has been done correctly,you will be at top of Google ;else your site may be penalized that may decay your ranking in Google.
Today, I am disclosing the 7 important rules that a Search Engine Optimizer needs to possess. There are rare chances of webmasters who follow all the 7 rules but neither of these can be skipped in 2017 to maintain ranking on first page of Google. To obtain all the skills mentioned here, put all your efforts and time.
The 7 rules that I personally believe should be possessed are explained below. Let’s have a look on it.

1. Professional yet Attractive Web Design

Designers make eye-catchy designs with complex animations and flash hoping to attract their audience onto their sites. This is the most common mistake done by designers; actually it leads to decrease your site’s chances to rank higher in Google rating. The whole money, you have spent on designing and building the website, would be drained since nobody will reach to it.
Reason being is Google‘s spiderbots crawl your site first to review and rank in Google. They use very complex algorithms for ranking a website. Some of the techniques of the designers are not acceptable by crawler and they exit right away from your site without bothering about to rank it.
Built an optimized and Google friendly website with a professional design to make it worthy and easy-to-discover in Google .

2. Optimized HTML Code

The second most important skill is using optimized HTML code. The actual HTML code should be Google and Spider-friendly. This skill takes a lot of time and experience to develop a spider-friendly website. Every part of the HTML code should be well optimized. You need to keep an eye on the algorithm updates also to calculate how high your website will rank in Google.

Chunks of codes are added and removed while updating the site but every time you need to monitor the growth of rank. You will face high struggle to get your website in high ranking if you lack in understanding that how spiderbots work.

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3. Rich Quality and Copyrighted Content will help

Enrich your website with quality and unique content. Spiderbots love unique content rich websites. Fill your website with well constructed text. Some people try to fool bots by stuffing their content with keywords. Spiderbots are not easy to fool around, it will penalize your website and will degrade site’s ranking.

I recommend everyone to copyright your website with high quality content. Impress your audience first by your content. Websites are made for humans; not only for spiderbots.

 

4. Online Marketing of your website or Brand

The most important skill of SEO is Online Marketing for our product and services which we actually are doing. As off now, online marketing has been proved as very important part for enhancing business online. The key here is to enable your website easily searchable by your customers. It will lead to better business opportunities. Marketing Skills require a brief introduction and knowledge of the business, what they actually trying to sell and an understanding of what search results are given.

5. Built Bug Free and Error less Website

The next important rule is Building an Error and Bug free website. A single error in an URL will lead to Page Not Found error to website’s visitors, which results in a bad impact of website. Spiderbots do not crawl an erroneous webpage. We have recently discovered a very complex HTML validator tool that picks and flags any error in HTML, even from SEO companies.

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6. Patience

It really takes time. Some designers and developers make changes to web pages daily and expect that they can track growth in web page ranking on next day. We suggest to our clients, run a small campaign for 6 months on the website and wait for true judgment of effective work on it.

7. IT Skills

The last but not the least skill is an deep understanding of skills that how the search engine and algorithms work. People who have knowledge of detailed system of search engine optimization will come with a natural feeling for how spiderbot will crawl the web page , what they will search for and what tables they make. This skill is not easy to acquire, since it takes years of experience in Digital Marketing and SEO.

TOP FACEBOOK UPDATES THAT YOU SHOULDN’T MISS

Today, I am going to take you to the Facebook Latest updates that have been implemented or are in process of implementation.

So, below are the topics on which I am going to tell about:-

  • New call to action button for FB Pages
  • Facebook Page Engagement Custom Audiences: Target Those Who Interacts
  • Manage Interactions across Facebook, Instagram and Messenger
  • Way to track Offline conversion

New call to action button for FB Pages

Facebook’s latest announcement is regarding introducing new CTA (Call To Action) buttons for their posts and pages.

Call-to-action-button-on-FB
Call to action button on FB

Till yet, users were taken out of the Facebook milieu and were likely to throw out the sales using CTA (call to action) button, which means if someone wanted to drive sales with your call-to-action button, you probably connected it to an external link going to your website. But now Facebook has integrated with Third Party Services to allow businesses to offer a seamless experience for buying a meal, purchasing tickets or booking an appointment. Below are the third partner integrated CTAs :

  • Start Order – Accept orders with delivery.com or Slice.
  • Book Now – Book appointments with HomeAdvisor, MyTime, Microsoft Bookings, Front Desk, Porch, and other services.
  • Buy Tickets – Sell tickets with Eventbrite or Ticketmaster.
  • Get Showtimes – Provide show schedules and sell tickets with Fandango.

And, below are the new CTA buttons to drive appointments and conversations through Messenger non-partner CTA options :

  • Get Quote
  • Request Time

Facebook Page Engagement Custom Audiences: Target Those Who Interacts

  • Till now, we were having an option of creating the custom audience by uploading their contact details like E-mail or Phone number but now facebook has introduced Engagement Custom Audience which means creating your audience who have interacted with your business page:-
  • Everyone who engaged with your Page
  • Anyone who visited your Page
  • People who engaged with any post or ad
  • People who clicked any call-to-action button
  • People who sent a message to your Page
  • People who saved your Page or any post
Facebook-Page-Engagement-Custom-Audiences
Facebook Page Engagement Custom Audiences

In simple words, creating an audience who have shown interest in your content or who engaged with your content like the Facebook page, videos, lead ad forms and Facebook Canvas in last 365 days.

Manage Interactions across Facebook, Instagram and Messenger

Most of the businesses spend their precious time to manage their online presences so here is an easier way to manage interactions with customers across channel like Facebook, Instagram & Messenger in a single place at any time and in any location. It is becoming hard for businesses to keep up the communications and requests for their digital channels.

Save time with the updated inbox and respond to the people in a single window, especially for the people who all are actively managing their business communications across social media channels Facebook, Messenger, and Instagram.

Manage-Interactions-across-Facebook
Manage Interactions across Facebook

Way to track Offline conversion

When you run Facebook ads, you can always track that how many people who did a transaction after clicking your ad. This can be done with the help of the Facebook pixel. But suppose, someone has seen your ad online but after seeing your ad that user makes a transaction offline then, how will you track it?

  • You can follow the below steps to track offline conversions:
  • Go to Offline Events within your Business Manager.
Way-to-track-Offline-conversion
Way to track Offline conversion
  • Create an Offline Event Set and click the green button. After that, you can click “Accept.” Button if you are cool with the agreement.
  • Then, create an Offline Event Set by giving a name and add a description to it. And, here you go!
Getting-Started-with-Offline-events
Getting Started with Offline events
  • Further, you can “Upload Offline Events” because your Offline Event Set is empty right now and you need to provide Facebook with a file that consists of your offline sales.
Offline-Event-Set-Created
Offline Event Set Created