7 Reasons To Combine SEO + PPC = Complete SEO Strategy

We have seen numerous Google algorithm updates, but now Google has begun working upon encrypting all search queries entered by user, even for those users also who are not logged in. We also saw major changes in way ads are displayed in SERPs.
In order to meet, today’s search requirements and collecting more conversions, strategies are need to be plan with unified SEO and PPC Campaigns.

1. PPC can act as best keyword research tool for SEO

The success of any SEO campaign, entirely depends upon the keywords you have chosen for your website. It may take from months to an year to rank your website for your primary keywords.
So if you ended up optimizing your website for a set of keywords which did not generate traffic and conversions to your website, then all your hardwork along with money you spent on it goes to drain.

SEO mistakes may be more costly that it is better to run a relatively cheap PPC for testing your targeted keywords.

I researched very hard for an educational website, and collected some 600 keywords of the website niche. Now, i wanted to explore whether these keywords are really worth to spent time and efforts to do SEO for them.
By running a PPC campaign for 3-6 weeks, i got a fair idea about the keyword’s search volume and its conversion potential.

2. PPC returns a flood of effective keywords

From a PPC campaign, within few hours you can get what exactly people are typing in the search engines to reach to your website. It eliminates a lot of brainwork and brain storming while researching for keywords.

Search term result reports are treasure of profitable and leading keywords.

– – 5 Essential Tools To Build Up A Content-Focused SEO Campaign – –

You will get an idea, which keywords are actually generating traffic and conversions to your website. You can determine long tail keywords by the PPC search results.

3. PPC – a tremendous keyword testing Tool for SEO

Through PPC campaign, you can test upon hundreds and thousands of keywords for dozens of clients in few weeks and can get an idea which keyword and keyword variation will work well for the landing page.

4. PPC access the true effectiveness of brand keywords

There is a brainstorm while choosing a right keyword for branding. Questions arises like

Should i optimize my website for brand keywords?

Do people will choose my brand over my competitors?

A PPC campaign may help to figure out that. Within few weeks of running a PPC campaign you will be able to assess the market value of your client’s brand.

If non-branded term results in more conversions than the branded terms or if the branded keywords results into no or few conversions than your client has a serious branding issue.

– – Seven Points to Remember to Ignite Your SEO – SEO Updates 2017 – –

5. PPC can get instant feedback of your landing page

Through PPC campaign you can figure out which landing page is needed to redesign, which wording is compelling audience and which page version is delivering better results.
PPC reports can help you in finding out the need of reconstruction and redesigning of landing page.

6. PPC campaign have a direct impact on website’s organic traffic

It leads to increase in organic search of website since often people who clicked on the ad to visit your website, returns to your website via organic brand search.

7. PPC improves website’s SEO by more ROI and conversions

PPC actually improves the website’s SEO because it generates recordable ROI and conversions for the product.

– – Best Way To Use Hashtags On Facebook, Twitter And Instagram – –

Seven Points To Remember To Ignite Your SEO – Latest SEO Updates 2017

Seven points to remember to ignite your SEO – There have been a plenty of talks on web regarding Search Engine Optimization. How to do effective SEO has been came across as a trendy topic of 2016.If the things you follow in SEO has been done correctly,you will be at top of Google ;else your site may be penalized that may decay your ranking in Google.
Today, I am disclosing the 7 important rules that a Search Engine Optimizer needs to possess. There are rare chances of webmasters who follow all the 7 rules but neither of these can be skipped in 2017 to maintain ranking on first page of Google. To obtain all the skills mentioned here, put all your efforts and time.
The 7 rules that I personally believe should be possessed are explained below. Let’s have a look on it.

1. Professional yet Attractive Web Design

Designers make eye-catchy designs with complex animations and flash hoping to attract their audience onto their sites. This is the most common mistake done by designers; actually it leads to decrease your site’s chances to rank higher in Google rating. The whole money, you have spent on designing and building the website, would be drained since nobody will reach to it.
Reason being is Google‘s spiderbots crawl your site first to review and rank in Google. They use very complex algorithms for ranking a website. Some of the techniques of the designers are not acceptable by crawler and they exit right away from your site without bothering about to rank it.
Built an optimized and Google friendly website with a professional design to make it worthy and easy-to-discover in Google .

2. Optimized HTML Code

The second most important skill is using optimized HTML code. The actual HTML code should be Google and Spider-friendly. This skill takes a lot of time and experience to develop a spider-friendly website. Every part of the HTML code should be well optimized. You need to keep an eye on the algorithm updates also to calculate how high your website will rank in Google.

Chunks of codes are added and removed while updating the site but every time you need to monitor the growth of rank. You will face high struggle to get your website in high ranking if you lack in understanding that how spiderbots work.

– – 5 Essential Tools To Build Up A Content-Focused SEO Campaign – –

3. Rich Quality and Copyrighted Content will help

Enrich your website with quality and unique content. Spiderbots love unique content rich websites. Fill your website with well constructed text. Some people try to fool bots by stuffing their content with keywords. Spiderbots are not easy to fool around, it will penalize your website and will degrade site’s ranking.

I recommend everyone to copyright your website with high quality content. Impress your audience first by your content. Websites are made for humans; not only for spiderbots.


4. Online Marketing of your website or Brand

The most important skill of SEO is Online Marketing for our product and services which we actually are doing. As off now, online marketing has been proved as very important part for enhancing business online. The key here is to enable your website easily searchable by your customers. It will lead to better business opportunities. Marketing Skills require a brief introduction and knowledge of the business, what they actually trying to sell and an understanding of what search results are given.

5. Built Bug Free and Error less Website

The next important rule is Building an Error and Bug free website. A single error in an URL will lead to Page Not Found error to website’s visitors, which results in a bad impact of website. Spiderbots do not crawl an erroneous webpage. We have recently discovered a very complex HTML validator tool that picks and flags any error in HTML, even from SEO companies.

– – Best Way To Use Hashtags On Facebook, Twitter And Instagram – –

6. Patience

It really takes time. Some designers and developers make changes to web pages daily and expect that they can track growth in web page ranking on next day. We suggest to our clients, run a small campaign for 6 months on the website and wait for true judgment of effective work on it.

7. IT Skills

The last but not the least skill is an deep understanding of skills that how the search engine and algorithms work. People who have knowledge of detailed system of search engine optimization will come with a natural feeling for how spiderbot will crawl the web page , what they will search for and what tables they make. This skill is not easy to acquire, since it takes years of experience in Digital Marketing and SEO.


SEO has become an instinctive purpose of marketing for all types of businesses either it’s a professional service firm or an enterprise solutions provider. In today’s time, many companies are still struggling to amalgamate SEO successfully into their digital marketing efforts. All the startup companies have eaten businesses for all the popular industries. Nowadays, everybody wants to do SEO, everybody wants to go for Digital Marketing to sustain in the business world.


SEO has become mandatory marketing outlet which results in more and more qualified leads, customers and ultimately, more business.

So, now the question is what does all you need to take further a strong SEO campaign?
In my career, I have seen that many small businesses are afraid of doing SEO that may be because of money or something else. But SEO is the key to success for Google organic results which can take up your website with leading to quality outcomes. The biggest selling point in terms of SEO or related digital marketing tasks is going with the tools that can help you in optimizing your website better and also we can help in building up your brand with quality leads.

Let me take you to the five essential tools which can help in making your SEO investment a fruitful one.

1. Ahrefs

Ahrefs is a tool which is used for Keyword Research which is essential and most important step while going forward because quality research is all about your goals and desires of your target audience. Ahrefs has a refurbished Keywords Research/Explorer tool which can track a base of 2.8 billion keywords at a time which further can help you to get more valuable insights.

The keywords explorer function on this platform basically gives an idea of a large number of possible search terms on which your company could rank. Ahrefs also gives you thousands of keyword suggestions for your campaign which you can analyze by:

  • Monthly search volume
  • Top countries where the keyword is searched
  • Cost per click
  • Number of search results
  • Number of words in a keyword
  • Clicks per search result
  • How often people search for the keyword again
  • Traffic share per domain

It also gives you a basic idea with small details about how, when and where people are using these search terms.

2. SEMrush

SEMrush is a tool which is used for Competitor Analysis. By using this tool you can go for a quality analysis of what your competitors are doing in digital marketing. And after doing analysis about your competitors you will definitely get an idea that how to squeeze your strategy in a way to maximize your conversion rates.

SEMrush provides a real time update figuring out the potential for gaining insight into your competitors’ ongoing tactics by examining following aspects:

  • Organic keyword positions
  • Top performing content
  • Advertising copy, costs and history
  • Display and video advertising analytics
  • Channel wise spend strategy
  • Backlinks
  • Traffic sources

3. Brandwatch

It is a which can be used for monitoring Social media accounts for any brand or business.
When you start brainstorming ideas for compelling content to drive more and more quality traffic to your website in terms of SEO campaign, you may need to know what exactly customer wants from the marketplace. And there is only one medium to know this – Social Media platforms because only a single channel won’t tell you where conversations are constantly taking place, so that’s why we require Social Media Platforms.

Brandwatch is a tool which tells you about following aspects like:

  • What trends impact your industry at the moment
  • Topics on which influencers are currently writing
  • The demographics of your audience
  • Audience activity, engagement and sentiment on various channels
  • Brand reach and visibility

4. Outbrain/ Taboola

And, now when you all done with your research so here is the time of releasing compelling content to your website which can be done by Outbrain or Taboola. Outbrain/ Taboola are the platforms which can be used to make more engagement to your website through content by relevance to blogs which are being read all over the internet.

And, it is all about putting together quality content for SEO or promotion requires a lot of time and resources and it’s even more difficult to get the right audience onto your blog.

  • Multiple, adaptable content formats
  • Story sequencing
  • Personalized and contextual targeting
  • Retargeting to custom audiences
  • Performance benchmarking by industry or geography

5. Buzzsumo – Content analytics

This tool helps in analyzing what content can perform the best across different topics and among different competitors. Use of this tool is an effective way to increase your business, get qualified leads and attract potential customers.

  • Great content ideas for posts
  • The networks on which the content is getting the best reception
  • What type of content is generating the most shares and segment it by format and length
  • The most popular headlines that are grabbing attention
  • Which days of the week see the most shares
  • The most influential curators and aggregators within any niche
  • More insights by exporting raw data to spreadsheets

Conclusion: Using all above tool provides you information and a way to go in digital marketing and its significance in marketing strategies.