Best way to use hashtags on Facebook, Twitter and Instagram

Do Hashtags on Social Media Platform maximize the effectiveness?
Each one of social media platforms has its own rules and hence, we shouldn’t apply hashtag strategy everywhere.
Tips and best practices to use the right Hashtags:
  • Check out your competitor’s social media profile and see the hashtags they are using.
  • Use hashtags that influential people in your industry are using.
  • Don’t forget to add a caption in your post.
  • Think of your audience & be relevant while using the hashtags.
  • Don’t use spaces in between the hashtags. If you have multiple hashtags in your words, group them all together. The best way to differentiate between the words is use of capital letters #MondayMotivation instead of #Monday Motivation or #Monday #Motivation. So audience who are searching for #MondayMotivation will yield the same results as #mondaymotivation.
Let’s talk about their impact on the biggest social platforms such as Facebook, Twitter and Instagram:

 

Instagram:

Instagram is a social platform in which one is free to use as many hashtags in a post as one wants. But it is not a good practice to use a great number of hashtags. It gives you the liberty to expand your audience for your post in order to reach out to the target audience.
Using a hashtag in a post on Instagram, ties up the conversations of different users into one stream. For example, you have taken a picture and you want to see the pictures similar to that, so with the help of hashtags it creates a link between the pages with other pictures of the same subject.
Important Note : Use Instagram search “Tags” tab function & browse related best hashtags for your post.

 

There is no limit in characters and one can add up to 30 hashtags in a post. The right use of hashtags in Instagram post can increase reach and engagement.

 

Facebook:

 

Facebook may not be the well-liked platform to use hashtags, but it also helps to increase the audience’s engagement & interest. It makes it easier for people to find more about brands, events, and promotions. There is no restriction of using the number of hashtags in a post but it has been observed that the use of more than 5 hashtags in a post on Facebook can cause a drop in the engagement.
In Facebook, there is no way to search for any hashtags in the search field. Whatever you do, you will end up landing on Facebook pages, instead of a hashtag result.

 

Hashtags help online marketers to see the potential of increasing brand recognition and extending business reach among the audience. Small business owners have an opportunity to use hashtags which can drive traffic to their pages. All those who are new to online marketing; they should make sure not to make common mistakes like a new marketer may do.
  • Don’t use too many hashtags because it may lead to fewer interactions.
  • Don’t use irrelevant hashtags which may look like spam.

One can promote his/her business by using trending hashtags in one’s FB post. For online marketers, hashtags have become a great way to track the campaigns which allow people to see directly how and what others are talking about their brand.You can easily find the various trending topics or hashtags on the top right-hand corner of your News Feed.

Do not use the hashtag for every word in your post because each word in your post is not so important. For example:
#Be #Happy #And #Smile
Most of the people do so which results in spam post. The best practice is to use hashtags for special words which help in more engagement.
Important note : If you are using hashtags on your personal FB profile, it may only be visible to the people on your list because it’ll still work according to the privacy settings of your profile. Simply using a hashtag doesn’t make that post suddenly public; it completely depends on your privacy settings.

 

Twitter:

 

Twitter is the birthplace of modern hashtag usage. Hashtags are mainly used to signify specific topics of conversation on twitter. You can easily find the trending hashtags, in the left-hand corner of your Twitter account.
We shouldn’t use too many hashtags in Twitter. After all, it has a limit of 140 characters which prevents users to use many hashtags in a post. However, Twitter has a potential to use 10 hashtags and still gain a limited engagement. But the best practice is not to use more than 2 hashtags at a time.

 

 

So, we search for #MondayMotivation on Twitter then, most of the good stuff takes place in the center of that page.

 

 

As we can see, there are a few hashtag streams like Top (which is by default), Live, News, Photos, Videos and More Options.

 

  • Top: You can get the most engagement tweet from influential people or brands that have a lot of followers.
  • Latest: Live tweets from everyone who is tweeting out using that particular hashtag.
  • Accounts: Accounts who have that hashtag in their Twitter profile.
  • Photos: A bunch of photos which includes that hashtag in user’s tweet. Whenever you will hover mouse over a photo, you will see reply, retweet, or Like option at the bottom of that photo.

 

  • Videos: A flow of tweets which has videos in them and using that hashtag.
  • More Options: A dropdown menu that has a few great options.

 

Tips & Best Practice to use hashtags on Twitter:
  • A good strategy is to use hashtags to get more attention to your tweet when people are searching for content through that hashtag.
  • Use real-time marketing to look at the trending hashtags.
  • Use of hashtags in Twitter bio allows you to be search-able.

Conclusion

Hashtags are good to go! Hence, they’re a great way to increase your overall social media traffic.
  • Viewable by anyone with an interest in your hashtags even those outside of your network.
  • Expands your reach to anyone interested in that hashtags or phrase.

7 Fiery Chrome Apps and Extensions for You in 2017

7-Fiery-Chrome-Apps-and-Extensions
    7 Fiery Chrome Apps and Extensions

 

We cannot deny to the fact that social media has created a huge impact on our lives. Every month, new social media platforms are launched.
As simple as it may appear, managing such vast number of social media platforms is not that easy. Every platform has its own unique functionality and purposes. Each one requires its sets of strategies and management methods to reach targeted audience.
So, being on social media is just a baby step but targeting right audience may be little Tricky.
Whenever someone comes around with HOT MARKETING TOOLS topic, we all have a great deal to share. The internet market is over flooded with tools, softwares and extensions for all marketing kinds.

The Hot 7 Social Media Tools  

If online marketing sounds tough, then there are the 15 FIERY CHROME APPS and TOOLS, you should keep in your arsenal if you want to become master of Social Media.

1. Tailwind

This tool is helpful in your Pinterest Marketing Efforts.

It is the official marketing partner of pinterest helping marketers with Bulk Uploads, Calendars scheduling and Multi- Board pin creation..

tailwind-app
Tailwind App

It have an exclusive feature that it help you to find the Best Time To Send Your Pins for getting best responses from your target audience.

schedule-post -to-Instagram
Schedule post to Instagram in 3 Steps

Check Tailwind

2.  Canva

When people hear something, they can retain only 10% of that information after some days. However, if you attach a relevant yet attractive image alongwith the information, the retention rate hikes to 60%.

This is the reason behind why Digital marketers have started giving preferences to the use of visual content on their blogs.

 

CANVA-Awesome-tool-for-creating-images
CANVA – Awesome tool for creating images

 

Canva is an awesome tool for creating good and attractive images.

You do not need to have a Graphics Designer’s skills. With Canva, you will be capable of creating some great visual content for your blogs and social media websites. They offer a variety of high quality and attractive templates.

This tool is so good that it can turn a newbie visual into a professional with minimal efforts and time.

 

Canva-Dashboard
Canva Dashboard

 

Check Canva

3.  Everypost

The most clean dashboard of Everypost will help you in simplifying your business flow and will work as a booster for your social media marketing.

Once you log in to Everypost, you can add accounts and choose which updates to post. You can connect your Facebook, Pinterest, Twitter, LinkedIn, Google+ and Tumblr accounts.

 

 

Everypost.me_
Everymost

 

The interface is so cool. On the right, you have an amazing feature on the right hand side that lets you pull attractive visuals from many different sources such as Instagram, Flickr, YouTube or Pinterest to create your own artwork for sharing on social media platform to your audience.

 

 

everypost-dashboard
Everypost Dashboard

 

Everypost gives you option for Posting Right Now or Schedule for Later.

 

Everypost-mobile-App
Everypost Mobile App

 

Check Everypost

4. Buffer

Buffer is a most efficient tool which facilitates you with Super Easy Navigation, Simplest Dashboard, Fast Pace. Once you create your account on Buffer, you can choose the social networks you want to work upon with Buffer.

Connect to Social Media: On the left hand side, you can add or remove multiple Social Media accounts and connect your Pages, Profiles and Groups within a single second.

 

buffer dashboard
Buffer Dashboard

 

Content:  Once you are done with adding pages, profiles and groups, you can use the Content tab to create amazing and unique content to share with your audience.

 

 

Content-Tab-in-Buffer
Content Tab in Buffer

 

Analytics : Get accurate and rich reports about your Social Media Marketing Campaigns on Analytics Tab. Use these analytics reports to improve your Social Media Marketing Strategies.

Schedule : You can create Custom Posting Schedule with Scheduling Tab. If you want Buffer to automatically post for you, just tell Buffer and choose the frequency of daily posting. Buffer offers the option of automatic posting as well as also determines the Best Timings to Post for your brand based upon the engagement of your audience.

Link Shortening : Buffer also gives you Link shortening Feature in the settings tab.

 

Link-Shortening-Tab-in-Buffer
Link Shortening Tab in Buffer

 

The best of Buffer is you can add the Browser Extension or download the Mobile App as well, so you can share the content, you discover online in single go.

Although Buffer has availed limited features for Free. But if you will give a try to its free version, you will absolutely love it.

Check Buffer

5.  Hootsuite

Hootsuite is one of the best known Social Media Management Tools, used by millions of social media marketers around the world to market their business in most simplest and efficient way.

Once you sign up for Hootsuite and chose a plan, you will be authorized to use variety of facilities.

To start on Hootsuite, you need to Add Your Social Media Channels(Facebook, Twitter, LinkedIn, Instagram and Google+). Once you are done with setting them all up, your dashboard displays them all lined up in top left corner.

From there you can easily choose the channel you want to post to or you can choose to Send same Content to All Channels.

 

Hootsuite
Hootsuite

 

When you decide to create a post and select your channels, to which you want to share that content, you can get all details regarding the character limit of each of the platform. It helps you to give the highest possible audience reach at minimal efforts and cost. You can shorten links, Create Posts, Schedule Posts and Attach Photos and Videos, all within the same tiny dash board.

 

Hootsuite-Dashboard
Hootsuite Dashboard

 

Check Hootsuite 

6.  Nuvi

Nuvi is an amazing tool for spying into your audience heads.

It works beyond the post which is kept public and allows you to get an insight into all the private posts of your audience. With Nuvi, you can find out everything going on behind the scenes.

This information will help you for making market strategies and best Customer Relations.

Let us show you how Nuvi is organized.

Monitor : Monitoring is trickiest piece of job. With Nuvi you can Track any Keyword, Phrase, hashtag, URL. You can discover posts across top channels including Facebook, Twitter, Google+ and Instagram through aggregate topic data.

 

Nuvi-Dashboard
Nuvi Dashboard

 

Publish :  With this tab, you can schedule a post to hit on your social media channels. Publish and Schedule content across Facebook, Twitter and LinkedIn from one platform.

 

Nuvi-Monitor
Nuvi Monitor

 

Check Nuvi

7.  Crowd Booster

The actual purpose of running a social media marketing campaign is to engage with our target audience and convert them into Clients.

If your marketing efforts are not reflected on your company ROI, then you need to have a deep look at your audience, their interest and behaviors on all the social media channels of your company.

Crowd Booster is helpful to give a clean and rich analytics report on your social media marketing campaigns and activities. It even can return you reports, by breaking it into, according to different social media platforms.

Crowd booster is helpful in understanding the likes, dislikes and interests of your audience with clear demographic and analytics reports.

 

Crowdbooster
Crowdbooster

 

It helps you by various tools available in it : 

  1. It helps in saving your precious time, spent on reporting.
  2. You can Export Graphs and Tables to CSV.
  3. Scheduled unlimited tweets posts at optimal times when your most of the audience is online.
  4. Finding your most engaged fans and followers.

 

Check Crowd Booster

Conclusion 

Social Media can become a huge distraction, if you are manually logging into it and sending your business updates to your social media networks, this will end up into wasting a lot a time.

These tools are paid but are worth to spend some dollars to improve your business ROI potentially.

Start your campaigns incorporated with these tools as your army and work on social media marketing.

How to Generate 500 Tourism Business Leads – Social Media Marketing Services

Have you seen lead generation campaigns on Facebook in Social Media Marketing Services ?

Are you familiar with how to run Facebook Lead Generation Campaign ?

Facebook has started Lead Generation as Facebook Advert Goals before some months. It is truly recommended to each and every entrepreneur for growing their business and capturing REAL LEADS that converts into business.

In this article, You will discover How to Generate 500 Tourism Business Leads by spending very few budget, in a month.

Why Facebook Lead Ads ?

Facebook has made the process of generating leads on its platform much easier and cost- effective as compared to Google Adwords, email-marketing and other platforms to generate leads.

With the NEW LEAD GENERATION OBJECTIVE, you can ask customers and prospects for their information.

Tapping on few buttons and allowing autofilling of personal information is availing customer to approach you easily.

Facebook-Lead-Ads
Facebook Lead Ads

 

Here is how facebook lead ads work. Show your compelling ad to customer, and if they’re interested, they’ll click on the call to action  button to show up the autofilled lead form with their personal information that they’ve shared with Facebook. It can be edited also, if customer wants to.

 

If you need some additional information like Destination in tourism business leads campaign,  you can easily customize the form.

#1 : Craft a Lead Ad

You can create and edit your lead ads within Advert Manager and Power Editor. Both are great tools for managing and editing Facebook ad campaigns.

I am using Adverts Manager  for creating lead ad.

  1. Visit to Advert Manager and login with your Facebook Business account credentials  and click on Go To Advert Manager.
  2. Click on your Business Name. Facebook  Advert Manager Dashboard will be shown to you.

 

Advert-Manager
Advert Manager

 

3.   Once you are on Advert Manager Dashboard, you can start crafting your first lead ad .

4.   Now Choose Your Campaign Objective.

 

Adverts-Manager-Dashboard
Adverts Manager Dashboard

 

5. Give your Campaign a Name (According to your choice). You may leave it as it is. You can manage all your Lead Generation ads according to Campaign Name and hit Set Up Advert Account button.

Campaign Name
Campaign Name

 

When you will click on Lead Generation Campaign, you will find all your adverts with objective set to Lead Generation.

6. Now set up your Advert Account. Choose Account Country, Currency, Time-zone of your country and hit the continue button.

 

Account Setup
Account Setup

 

7.  Give your Advert Set Name. Select your Business Page, and accept the Facebook Advert Terms & Conditions.

 

 Choose-Business-Page
Choose Your Business Page

 

Terms-&-Conditions
Terms & Conditions

 

8.   Now choose your Audience by Locations (Everyone, People Living, People Recently, People Travelling in this location). You can choose whole country or state in audience location.

Select Age Demography, Gender (All, Men or Women). Your ad will reach to only those audience whom you selected by location, age and gender.

 

Select-Demographics
Select Demographics

 

9.   Now add Detailed Targeting. Select people who are related to your business by Demographics, Interests or Behaviors.

 

Select-Interest
Select Interest

 

You can include some popular websites and  your competitors in your targeted audience list. You will have an option to Save Your Audience to use this audience in another ad campaigns.

 

 

 

 

 

Select-Behavior
Select Demographics

 

 

 

behavior
Select Interest

10.   Now define How much amount you would like to spend and when you want to schedule your ad and click on continue.

 

 

Select-Budget
Select Budget

11.   Now craft as compelling as HD images you can, with Very Less or No TEXT. Give an ad description that clearly shows what you are promoting.

You can choose for advert  art as Carousal (advert consists of 2 to 10 scrollable images or videos), a Single Image, Single Video, Slideshow (Looping video advert with up to 10 images).

Select a Call to Action which you want to perform with your advert set as (Apply Now, Download, Get Quote, Learn More, Sign Up etc)

 

#2 : Create a Leads Form

Create a Lead Form by clicking on New Form button. Choose options what information you would like to ask for ?

Now choose the details that you want to collect from customers and prospects.

 

Lead-Form
Lead Form

 

You can Choose Custom Questions, if you want some  to gather from customers For eg. You can ask for Destination from your customer in a Tourism Business Ad. 

 

Custom-Question
Custom Question

 

Add a link to your privacy policy (yes, you do need one) and click Next.

 

Privacy-Policy
Privacy Policy

 

Save this Lead Form and Click Finish.

#2: Download Your Leads

Accessing your leads is a manual process. Facebook has provided a facility to Connect a CRM to receive leads instantly. You can connect a Customer Relationship Manager (CRM) from the leads setup tab in your page’s publishing tools.

You can download your Leads Data in CSV format in Publishing Tools  ->  Forms Library. Select here your Lead form and Download All leads.

If you want to Download a Date wise, Go to your Advert Manager Dashboard -> Choose Date (of which you want to download Leads) -> Select Adverts-> Download Leads.

 

Lead-Download
Lead Download

 

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